Please join us for The Marketing Plan: It’s Not Optional presented by the SBDC on October 13th from 11AM- noon.

Program: Marketing is not just the sexy and fun advertising and promotional activities many associate with the term. Marketing is the lifeblood of your business. Marketing analysis and plans built from that analysis will determine your business direction, services and product offerings, location and ultimately its longevity and success.

In this presentation, Tonya Wilson of the Ohio SBDC at Columbus State will outline what must be considered, researched and included in each section of an effective marketing plan.
Topics covered will be:

·  Market research

·  Competition

·  Market plan strategies

·  Marketing plan budget

·  Marketing goals

·  Monitoring of plan results

Join us to learn the true importance of a marketing plan and how putting in the work upfront will pay off in building a strong foundation for your business. Please RSVP <a>here</a>.

Presenter: Tonya Wilson is the Program Coordinator for the Ohio Small Business Development Center at Columbus State Community College.  In this role, Wilson is responsible for the branding and marketing strategy for the Center, program development and the coordination and promotion of over 200 training programs and events annually.

Wilson’s education background includes an Associate Degree in Multimedia Production, a Bachelor of Science in Organizational Management, and a Masters in Marketing and Communication. She also holds a certificate from Columbus State Community College in Training and Development, she is a LERN Certified Program Planner, and an American Marketing Association Professional Certified Marketer.

Location: The Dublin Entrepreneurial Center is located at 565 Metro Place South, Dublin, Ohio 43017. Parking is free. For more information visit our website or even better join the conversation on twitter, facebook, or LinkedIn