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Based on the framework outlined by author Simon Sinek, Start with Why will explain how great leaders from Martin Luther King to Steve Jobs think, act, and communicate their vision to employees, customers, and partners.

In this hands-on workshop you’ll learn:

• Why people don’t buy what you do but why you do it

• How inspired leaders and organizations communicate with potential customers

• About the Golden Circle and how it applies to your business or innovation

• How to apply this methodology to your own sales and marketing messages

Speaker: Matt Veryser, Director, Venture Acceleration

Matt works with the earliest stage startups to help them validate (or disprove) market assumptions. Matt started his first software company in 2009, while an undergrad at the University of Dayton. This company raised venture funding and graduated from The Brandery, a top 10 accelerator. Matt helps clients save time and money by getting the right solution in front of the right customers.

RSVP: Lunch and the Event are free. Registration is required.

click here to register