As the divide between digital and non-digital experiences blurs more each year, UX teams are playing an increased role at companies that focus on customer experience. User Experience is concerned with the research, design and development of digital properties or software applications. The term Customer Experience describes all the touch points that a customer has with your brand, regardless of whether the experience happens online or offline. While the two groups share similar goals, it can be argued that UX teams are not only better at designing experiences, but also at uncovering which experiences matter most to your customers. In this session, we’ll uncover at how your UX team can unite your company’s CX initiatives with your UX design strategies to focus your organization on the experiences that matter most.

Heidi Munc leads the User Experience team at Nationwide where she has assembled and led cross-functional teams that align business goals with user goals. She is a tireless advocate for both user-centered design and getting designers a seat at the table. Heidi and her team are accountable for experience strategy, design research, and creative for digital assets used by consumers, agents, advisors, call center representatives and other internal associates across the Nationwide Enterprise. They are currently building a CX framework that will be used by everyone at Nationwide.

6:00 – 6:30pm: Food, Networking
6:30 – 7:30pm: Presentation
7:30pm-8pm – Q&A, networking, etc.

Ladies, our friends at TekSystem will be raffling off a Women in Digital Conference (Oct 25–27th) ticket at this event!

Parking & Details:
The street address is 280 N High St, but if using GPS set it to the parking garage address 44 E Chestnut St. The Chestnut Street parking garage adjoins 2 Nationwide Plaza, the public entrance is from Pearl street off Chestnut. Parking meters may be available on E Chestnut and on High Street in front of the building. Be sure to check meters for availability.

***Once you arrive at the building***
If coming from the Chestnut parking garage, exit the garage on Level 3 to use the connecting walkway. Once in the building, take the escalator down to the first floor lobby to check in by showing your government issued ID to get a security badge. Once you have received your badge, take the escalator back up one floor to the upper lobby. We will have a greeter at the elevator with signs and someone to accompany you up to the 4th floor of our building. The elevators and stairwells are Nationwide badge-access, so you will need an escort. Not that we don’t trust you! If you have trouble, please call Heidi Munc at[masked] and she will send a search party to collect you.

Driving directions (assuming parking garage destination):
Whichever direction you’re coming from, head downtown and exit 670 at Neil Avenue (Exit 3). Turn Southbound on Neil, toward Huntington Park Baseball field. Turn Left on Nationwide Boulevard, toward the Arena, and then Right on High Street. Take the first left, which is Chestnut Street. And Pearl Alley, where the public parking entrance is located, will be the first left.

If driving and parking aren’t your things, many COTA bus routes stop right in front of our building (Nationwide and High): 2, 4, 5, 7, 8, 11, 15, 18, 19, 21, 31, 32, 38, 47, 55, 57, 64, and 67. For pedestrians or bikers, we are at 280 N High St, across High St from 1 Nationwide Plaza, and across Nationwide Blvd from the Columbus Convention Center, on the corner of Chestnut and High Streets. The signs on the building exterior say 280 Plaza.