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Update: TEKsystems will be raffling off a ticket to the Interact17 Conference! Simply put—Interact17 is a fun, fast paced two-day event featuring in-depth digital marketing workshops and industry leading speakers sharing insights on user experience design, content marketing, social media, search and all-things-interactive.  

Interact with more than 300 other digital-savvy marketers just like you and get tactical takeaways in digital marketing’s hottest segments including, analytics, content marketing, customer centric strategy, digitalization of customer service, micromoments and more. TEKsystems looks forward to attending as well!

Interact17 will be hosted at Ohio Union, The Ohio State University
1739 N High St, Columbus, Ohio 43210”

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We are not our users…or our market. So how can we understand them both deeply enough to do great design? The Insights team at Fuse thinks market research and user research are too often estranged. While the two come at a problem space differently, fusing the disciplines builds a more holistic understanding of the dynamics at play. 

In their talk, Priya Rao and Matt Mahan will explain how crossing the UX and Market Research streams can help paint a richer picture of any problem space. With B2C and B2B examples—from restaurant reviews to complex healthcare applications—the team will show how a hybrid approach can get market insights fueling user research and how user research can spawn a market study. The resulting picture is almost always richer and more compelling than either discipline can paint on it’s own. 

Following the talk, Fuser Edward Liu will lead an interactive session to demonstrate some practical techniques for making hybrid insights a part of your toolkit.

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Fuse is Cardinal Health’s Innovation Center.

Priya Rao is a UX Designer at Fuse leading user research and design across a range of healthcare applications for pharmacies, hospitals, and other care facilities. Priya came to Fuse last year from Seattle where she led all B2C and B2B user research and design for Urban Spoon. Her prior work also included research and design stints at Microsoft and Amazon. 

Matt Mahan has been working at Fuse as a healthcare market research consultant since 2014. Prior to that, he did agency work in consumer insights across the technology, healthcare, CPG, and automotive industries. Matt’s work has largely focused on brand strategy & brand health, concept development, and market landscaping. 

Edward Liu is a UX Designer at Fuse who leads user research and design focusing primarily on improving patient experiences. He loves psychology, typography, and fine pizza. Having lived in several countries, he is fascinated by other cultures and has amassed a modest collection of city maps. Edward is also a co-founder of GiveBackHack, which aims to launch and fund new social enterprises.

Schedule:
6:30pm-7:00pm – Food, Networking
7:00-8:00pm – Presentation
8:00pm-8:30pm – Q&A, time to eat the leftover food, etc.

Parking:
There’s plenty of parking spaces in the parking lot surrounding the building. Parking on the side facing 161 is preferred to respect the other shops and The Pint Room.