Date
Thursday, 17 Nov 2016 11:00 AM
Please join us for Healthy Roster: Building a Startup by Building Sales on November 17, 2016 from 11:00 am – 12 noon.
Program: Please join us for a lively and interactive Q&A with Nathan Heerdt, serial entrepreneur and co-founder of Health Roster. Healthy Roster is a growing Columbus startup that connects parents of kids who are injured in youth sports quickly and easily with certified athletic trainers from local hospitals they know and trust.
Moderator: Charles Hill, Rev1 director of community outreach
Tips and Takeaways:
· How to narrow the focus to aim at the markets most likely to yield first customers.
· How Health Roster founders figured out what it takes to sell their solution (who to call on, what to say, how long it takes from first contact to close) by rolling up their sleeves and doing it themselves.
· The “smarts” of developing a sales approach based on benefits, not features: “We give parents peace of mind and healthcare providers a direct line to new patients.”
· How to improve the efficiency of the startup’s sales cycle and scale it up.
Presenters:
Nathan Heerdt, Healthy Roster co-founder and CEO, and his co-founders Shawn Price, CTO, and Dan Fronczak, president, were part of the turn-around team at Digital Scout. In just three years, the team sold the company for a 5X multiple. Together this team knows how to build and scale an app company in the youth sports space.
Charles Hill, Rev1 director of community outreach, leads Rev1’s efforts to leverage the region’s willingness to support entrepreneurs through cohesive partnerships. He also engages to expand inclusive entrepreneurship across our region.
