Google Analytics 4 is here! This next-generation version of GA is full of new features and capabilities. In this session, Charles Farina from Adswerve will review the most important additions and provide a live demo, so you can see it in action. We will discuss how and when you should get started on adopting GA4 and have plenty of time to get any questions you have answered!

About Our Speaker
Charles is Head of Innovation at Adswerve, a leading consultancy specialized in the Google Marketing Platform. He is deeply experienced with Google Analytics, having trained numerous companies around the world. He was given an award of excellence for contributions to the Google Analytics partner community and is currently focused on being a leading contributor on the new GA4 properties

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