WAW Community Segmentation We all know that segmentation is important. At this month’s event, we’ll be doing *real-time* segmentation of the WAW attendees, facilitated by Dave Culbertson from Lightbulb Interactive. We did a similar exercise back in 2014, and it was a hit: networking meets discussion meets laughter and a good time. Whether this is your first WAW or whether you’re a regular attendee, you’re guaranteed to leave with a deeper understanding of the breadth and depth of the digital marketing and digital analytics community in central Ohio. All of our Columbus WAWs are free of charge thanks to the generosity of our sponsors: A /V support, including a Facebook Livestream of the event, provided by Darin Young from .
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