This Month’s Event
How can we better understand our customers and ourselves?
Join us for a talk about customer journey mapping — a simple but effective method to comprehend the people, processes and experiences that surround us.
Journey maps illuminate topics ranging from awareness to retention… from app downloads to in-store conversions… from call centers to service design. They are robust tools, helpful to anyone exploring the interactions between businesses and customers.
You will learn how to:
• Create and maintain customer journey maps
• Discover innovation opportunities within a product strategy
• Clarify and improve customer experiences
About the presenter
Edward Stull works as user experience designer and researcher in Columbus, Ohio. He helps teams work through product, service, and marketing challenges.
6:00-6:30 Food and Networking
6:30-7:30 Presentation Discussion
7:30-? – Networking
Who we are
An exciting new Club has been formed in Columbus called the “Cbus Product Club.” The club is a free social networking event connecting Start-ups, Product Managers and Entrepreneurs in Central Ohio. The club’s goal is to provide a forum for learning and networking (usually over drinks). The educational aspect will cover current developments in Product, inviting local Entrepreneurs and Product Managers/Owners to share their insight during events. The club will also serve as a platform for discussions on all major drivers of the product management discipline such as new technologies, methodologies, best practices, and emerging models for product development.