This Month’s Event
How can we better understand our customers and ourselves?
Join us for a talk about customer journey mapping — a simple but effective method to comprehend the people, processes and experiences that surround us.
Journey maps illuminate topics ranging from awareness to retention… from app downloads to in-store conversions… from call centers to service design. They are robust tools, helpful to anyone exploring the interactions between businesses and customers.
You will learn how to:
• Create and maintain customer journey maps
• Discover innovation opportunities within a product strategy
• Clarify and improve customer experiences
About the presenter
Edward Stull works as user experience designer and researcher in Columbus, Ohio. He helps teams work through product, service, and marketing challenges.
Agenda
6:00-6:30 Food and Networking
6:30-7:30 Presentation Discussion
7:30-? – Networking
Who we are
An exciting new Club has been formed in Columbus called the “Cbus Product Club.” The club is a free social networking event connecting Start-ups, Product Managers and Entrepreneurs in Central Ohio. The club’s goal is to provide a forum for learning and networking (usually over drinks). The educational aspect will cover current developments in Product, inviting local Entrepreneurs and Product Managers/Owners to share their insight during events. The club will also serve as a platform for discussions on all major drivers of the product management discipline such as new technologies, methodologies, best practices, and emerging models for product development.