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!! UPDATE !!
Dewey’s pizza and salad (YUM) will be provided courtesy of Portfolio Creative!
Please use the SIDE DOOR. The front door will automatically lock at 5pm.

Presentation:
If you are talking with customers and users, you could accidentally be tainting the customer insights you bring back because of cognitive biases and psychological effects. Informed business and design decisions need accurate customer insight to feed design intuition. However, it’s not as simple as “talk with customers”. If you’re not conscious of biases and effects, your interactions could lead to false information and misleading conclusions. Design and business decisions made on this contaminated information increase product development costs and could result in lost revenue. Having confidence in the wrong information defeats the whole purpose of connecting with customers and users, and might be worse than not talking to them at all. In this awareness talk you’ll learn the most common biases and effects to look out for when connecting with customers and users. Identifying them, and preparing to avoid and mitigate them, will help you have a more successful project. How you gather information makes a difference.

About Darren:
Darren Kall is the managing director of Specific Clarity. www.specificclarity.com Before co-founding Specific Clarity, Darren worked at Microsoft, AT&T Bell Laboratories, Lucent Technologies, LexisNexis, and IBM. He was a US representative to the standards body of the UN’s agency for information and communication technologies. He has degrees from Dartmouth College and Rutgers College. He holds 11 US patents, 6 international patents, and has 172 patent citations. Darren is based in Dayton, OH, and when he isn’t creating better UX, he is a husband, a dad, a beekeeper, a sculptor, and a painter.

Timeline:
6:30 – 6:30pm: Food, Networking
7:00 – 8:00pm: Presentation
8:00pm-8:30pm – Q&A, networking, etc.

Location:
Tailored Management
1165 Dublin Rd, Columbus, OH 43215
https://goo.gl/RFNfcc

Please use the SIDE DOOR. The front door will automatically lock at 5pm.
Plenty of free parking on site!
Dewey’s pizza and salad (YUM) will be provided courtesy of Portfolio Creative!