Topic – The Stakeholder All-Shake

As we pursue the first principle of lean product development, “Establish customer-defined value to separate value-added from waste” might we be leaving others behind?
Sometimes our focus on the customer can cause us to overlook stakeholders and other interested parties crucial to the success of the new product; meeting their needs contributes to the overall success of the project. Stakeholders can contribute requirements, assumptions, or constraints that we need to be aware of throughout our product development flow.
Join us as Terry describes various stakeholders and their concerns, helping us get past “we don’t know what we don’t know” and the “curse of knowledge,” enabling us to more effectively identify and work with our stakeholders.

Speaker – Terry Wiegmann

Terry has extensive experience in software product development in various roles across industries and methodologies and is currently Principal Consultant with Improving. She is a Professional Scrum Product Owner; was an Awesome Woman in Agile nominee; founding president of the Columbus Chapter of the IIBA, Senior Member of the American Society for Quality and Advanced Gold Toastmaster. She is one of the few people to be both an IIBA Certified Business Analysis Professional and an ASQ Certified Software Quality Engineer. She is passionate about helping teams have courage, celebrate learning and continually improve by sharing what she has learned through presenting and has been published in AgileConnection, Sticky Minds and Best Practices for Better Business Analysis.