Market Research Analyst – hybrid

The Market Research Analyst in this contract role will be a member of the client’s Kids & Family Consumer Insights Team, supporting research with preschoolers (2-5s + parents) and big kids (6-11s). Research will include areas such as: Content (development, acquisitions, pilot testing, and current series maintenance), Consumer Products (development and key metrics such as ownership and interest), Marketing (testing logos, trailers/promos, taglines, and key art), and Tracking (monitoring key metrics over time for both shows and franchises).

• Location/TimeZone (On-site/hybrid): NYC, or LA based, but will work primarily remotely, with limited on site needs; the candidate will be working east coast hours regardless of location.
• Hours: 9:30am eastern to 5:30pm eastern, however adjustments may be needed at times. Flexibility in hours may be needed at times as this team supports CA, and NYC offices.

Overall Responsibilities include, but are not limited to:

• This is a research-based role, the analyst is supporting senior analysts in the day to day. Should be organized and able to work on several different tasks and projects.
• Able to maintain calendars and help with taking the first pass at a research instrument, and define the objectives of a research study, should be excited about media and working with kids.
• Supporting in the design, data collection, analysis, and dissemination of findings for both qualitative and quantitative research projects—including responsibilities such as notetaking and survey link testing
• Assisting with scheduling (managing the testing calendar and project timelines), gathering and organizing testing assets, managing vendors, and maintaining databases and shared server folders
• Helping to create and review research instruments and materials such as questionnaires, screeners, discussion guides, data tables, and reports
• Updating and summarizing findings in monthly and annual tracking deliverables
• Keeping up with new and upcoming content in the preschool and kid landscapes
• Contributing to special projects alongside other research counterparts as needed

Basic Qualifications:

• Bachelor’s Degree, preferably in psychology, education, child development, marketing, or communications
• At least 2 years of experience in qualitative and quantitative research, preferably in media/entertainment or a kid-focused industry
• Strong skills across Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Comfortable with navigating and analyzing large data sets
• Exceptional oral and written communication skills
• Exceptional attention to detail, project management, and organization
• Strong skills in data visualization
• Ability to prioritize and manage multiple projects simultaneously
• Motivation to learn new things is important, and should have an ability to prioritize and communicate effectively, should have an active curiosity
• Experience with coding open-ended survey responses is a plus
• Experience working with and/or moderating kids is a plus
• Experience in media/entertainment or a kid-focused industry is a plus