Parking 

Street Parking Option (see blue lines in graphic) Park St. Goodale St. Russel St. Parking Deck Option (see red circle in graphic) Located behind the building off of Russell St. on the left (in-between High St. and Park St.)

Parking 

Street Parking Option (see blue lines in graphic) Park St. Goodale St. Russel St. Parking Deck Option (see red circle in graphic) Located behind the building off of Russell St. on the left (in-between High St. and Park St.)

For many years now, we as UXers, content creators, and marketing strategists have built engaging sites using the latest best practices and technology platforms. But as fast as we’ve evolved, consumer expectations about the role of technology in their lives has changed even faster.

To enable the one-to-one experiences customers expect, we need to evolve our digital platforms with new functions like marketing automation, real-time personalization, and cross-channel analytics. When we work together, the experiences we’ll be able to deliver will be fine-tuned to individualized, connected journeys – giving everyone just what they’re looking for.

This talk is about how to understand where the industry is going, how to succeed, what skills are needed, and how to get started right now.

Speaker: Mike Osswald, VP, Experience Innovation at Hanson, Inc.

For over 20 years, Mike has provided a combined perspective on marketing, communications, and design. At Hanson Inc. he stays at the forefront of significant digital trends and technologies to help brands market the way people expect. His expertise drives engaging, cross-channel experiences for consumers, business professionals, and employees.

6pm – 6:30pm: Networking, drinks, food

6:30pm – 7:30pm: Presentation

7:30pm – 8pm: Questions & mingling. Maybe more drinks. Maybe more food. Up to you. 

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Parking info: 

Street parking: Park Street, Goodale Street, Russel Street.
Parking deck option: Located on Russell Street between High St. and Park St.